Taycan outsells the 911: Porsche’s strategy between EVs and iMaker’s Virtual Influencers
In its latest report, Porsche confirmed the record results of the first half of 2021. Despite the ongoing chip shortage that is affecting the industry with production and logistics bottlenecks, Porsche minimised the delays by retrofitting vehicles’...
An Overview of the Top-End Luxury Automotive Market
Last year, the automotive market was hit extremely hard by the pandemic. However, the luxury segment as many predicted proved to be more resilient and several companies managed to limit significantly the losses. The first half of 2021 instead has been...
Chip Shortage in luxury automotive: the Perfect Storm
By now, the chip shortage has been going on for longer than many people may think and has affected pretty much everyone in different ways. You might have tried to purchase a product and either got the message that severe delays would occurr or simply...
Electrification and Autonomous Driving Approaches in Luxury Automotive
In this important moment of transition for the automotive industry, luxury OEMs are, at different paces, moving toward vehicles electrification, autonomous driving, improved connectivity, and increasingly sophisticated ADAS. There are substantial...
Formula 1 Business Models: How F1 teams make money and stay competitive
Ahead of the 2022 season, which will bring significant changes to the rules, Formula 1 reaches half of its longest season with 23 races initially planned. Thanks to an agreement between the owner Liberty Media and the FIA, the sport has recently...
Marketing Racing #12: Ferrari and Epic Games' Fortnite Deal
Automotive companies’ collaborations with video games developers to promote their own image and product are not a new thing, and racing video games have been around for a while now. It started with Atari’s Gran Trak 10 in 1974, but it took until the...
EV Market Growth 3 years later: China and the rest of the world
A while back, I wrote an article drawing the situation of the Chinese automotive market and trying to frame the buzz around the new energy vehicles growth in the world’s largest automotive market. You can find it here. The observation started from...
Rimac signs historic Strategic Joint Venture with Porsche to form Bugatti-Rimac
On Monday, July 5th, 2021, Rimac Automobili held a live event during which were announced a series of changes at the corporate level that represent historic milestones for the young Croatian company. Mate Rimac, on the stage, revealed the birth of...
Marketing Racing #11: Bentley and Fanatec unite Real and Virtual Motorsport
It is from last week, an important announcement by Bentley regarding a further step into the world of e-sports with a unique initiative and the collaboration with an extremely active player within the sector: Fanatec. But first, let’s see what has been...
Marketing Racing #10: How McLaren Social Media Strategy is Making a Difference
During the Cannes Lions Awards that are being held between the 21st and the 25th of June, on the festival’s website has been published a panel discussion about a very interesting partnership started last year between McLaren, Coca-Cola, and Amazon. The...
Will Luxury and Super Sports Cars become Consumer Electronics?
Even though Evs have been around for a while now, it's just in the last two years that every major automaker started a proper race to catch up with Tesla and possibly outrun the rest of the competition. And while initial forecasts predicted that EVs...
The Next Step for Luxury Car Ownership: An Interview with Supercar Capsule Founder Andrea Sensoli
I have discussed before about how automotive companies nowadays develop extremely complex customer journeys to promote brand loyalty as the competition in the market gets fiercer and just building beautiful and fast cars is not sufficient anymore....
Automobili Estrema: An Interview with Founder & CEO Gianfranco Pizzuto
Just a few days ago we witnessed the presentation of an exciting new project in the luxury automotive landscape. The fully electric hypercar Fulminea, already teased a few months back by Automobili Estrema, a new company established near Modena at the...
Post-Pandemic Luxury Automotive Industry: Q1 2021
In 2020, after a generally positive start of the first quarter, the world has been hit by the proverbial Black Swan. The pandemic changed profoundly our lives and, in many instances, has accelerated dynamics that were already developing in numerous...
How Luxury Automotive Design is Changing Today
When a new car is unveiled, the first characteristic we appreciate is its design. It is our first point of contact with a car. The aesthetics language always carries the signature of a well-known Chief Designer who gives the direction and heads an...